WE ARE THE GIVING MOVEMENT
At the heart of our brand, athleisure and streetwear intertwine seamlessly with purpose and beat a commitment to charity and sustainability that transcends the ordinary. We believe in apparel that goes beyond the surface, where every thread tells a story of positive impact. Welcome to a movement that makes a difference—welcome to The Giving Movement.
WE ARE HOMEGROWN
Born in the bustling heart of Dubai, TGM emerged as a testament to meaningful, quality apparel and the unwavering spirit of the incredible local community, with everything sourced locally in the UAE, from supply to production.
WE GIVE BACK
We believe in the power of giving back to the community that inspires us. This year, TGM pledges to donate 10% of net profit or a minimum of $1 million—whichever is greater—to drive a real impact and uplift Humanity.
WE ARE PRO-ENVIRONMENT
Embracing an eco-friendly ethos, we carefully curate fabrics and production processes that minimize our ecological footprint. From sourcing sustainable fabrics to implementing eco-conscious manufacturing practices, every step is taken with the planet in mind.
Dominic Nowell-Barnes made the UAE his home in 2017, where he found his purpose for making a change. Seeing the fashion industry’s impact on climate change and unethical practices, he made it his mission to create a new industry model where eco-friendly apparel is curated for the masses, a disruptive brand that creates meaningful apparel — making an impact with every purchase. This was the origin of The Giving Movement, launched in April 2020 and created as a way to alter the way fashion is consumed.